Content is vital in search engine optimization. It improves the value of your site while it helps in optimizing certain keywords. Although content is imperative in SEO, it doesn’t always necessarily mean you need longer content. What matters here is the quality. If you’re not sure what kind of content to publish for your website, consider talking to an SEO consultant. Keep in mind that every site is different. Optimization is also different.
Does an SEO Consultant Believe Search Engines Favor Long Content?
In this study, researchers found that content with more than 1,000 words receives more shares and links. When you consider that information, you can say that if you wish to generate links and shares, then long-form content is the way to go.
So, do search engines favor long-form content? It’s vague. Google, for one, didn’t state that it’s looking for a certain word count to evaluate a site’s authority. But there are clues that search engines, including Google, favor long content over shorter ones.
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