It is true that the legal industry as a whole is very competitive. Massive companies are able to spend millions on advertising, which often leaves the smaller companies to pick up their scraps. However, attorney SEO is very difficult, is very changeable, and actually offers areas where smaller companies may carve out their own pocket of online traffic. With the right help, even a law firm with just a single lawyer can drive targeted traffic to his or her website.
It Isn’t About Keywords Anymore
Companies used to fight it out for keywords with SEO (Search Engine Optimization) in the same way they now fight it out for keywords with PPC. These days, SEO is more about attracting the right people than it is about hunting keywords.
This means that smaller companies are priced out of the best PPC fights but can sit comfortably in the world of SEO. This is because, in the legal industry, everything is a potential niche. The big companies may appear on the search engine results for accidents at work, but you could target everybody from people falling off of tractors to people who were fired for smoking in the work bathrooms.
On PPC you may have no luck trying to target these people, but with SEO there is plenty of room for maturity and growth.
Read more about an attorney SEO at SEO Service Inc.
