There are more than two million apps on App Store. Thousands of similar apps are found in every category. Users rely on App Store search when they want to install new apps. Furthermore, Apple pays developers more than $10 billion in the past six months. So, if you’re not implementing App Store search optimization techniques, then you’re losing money.
What exactly is App Store Optimization?
It’s a technique that lets you improve your organic rankings for any relevant terms in the app marketplace. The result is free traffic. You must take advantage of it as it’s considered as one of the most efficient app marketing techniques to promote your business. It works the same way as SEO. That is, there are on-page and off-page tactics. To boost your rankings, you need to target the same metrics as in SEO and PPC.
Keep the search terms under 100 characters
Apple allows developers to add keywords to their app when they list it on App Store. The company’s algorithm uses those words to provide results. Just like in SEO, it’s vital that you choose the right keywords that ultimately describe your app.
For your effort, make sure to use less than 100 characters for your keywords.
Make descriptive app title
But the title must be within 50 characters. It must define the core function of your app. In this way, users will have a proper understanding of what they’re going to download.
Avoid generic terms or names
Bland words will only confuse users. Thus, they’ll only ignore your apps. And don’t use names that are similar to existing apps. Doing so will make your app banned from the App Store.
It’s also a no-no to use celebrity names in keywords. And you must also avoid using trademarks in keywords. App Store has a strict policy on using celebrities or protected names as keywords. But you can do so if you have the permission to use them. If not, you must avoid them.
Make sure to add descriptive keywords to your titles
Doing so will help in increasing your creation’s discoverability.
Choose the right categories
App Store looks at categories when it displays relevant results to users. Select the core functionality of your app and not its secondary functions.
Make app description user-friendly
Description of your app is vital so that users will know what your app does. You can use social proof, bullet points, and benefits. The process of optimizing the App Store doesn’t stop there. If you need further help, make sure to contact our SEO Expert Danny at (213) 457-3250
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